Our marketing team is dedicated to driving sales to your hotel and building brand awareness in key markets. We offer you instant access to sophisticated tools that maximize your digital presence and improve your ROI. We first establish your needs, then tailor the right turnkey solutions for multi-channel strategies that meet your core business objectives: achieving sales targets and increasing brand exposure. The process, our team and marketing solutions integrate seamlessly to strengthen your business.
Our website and online activities deliver worldwide exposure, promoting our partner hotels to global customers and agents alike. We will help to promote your latest news, special offers, stories and more, putting you in front of our community with our email marketing and comprehensive social media channels
Industry benchmarks dictate that a hotel marketing budget should be 4-5% of its total revenue. But we know, in real terms, a far lower budget is attributed to marketing. And this lower budget impacts growth objectives.
Key constraints impacting most independents:
- Limited digital marketing budget
- Lack of revenue optimisation strategies and hospitality marketing activity
- Considering marketing as an optional cost,not a necessary investment
- Unwillingness to embrace marketing tools and effective techniques
Our dedicated marketing team work with you to provide solutions that overcome constraints. We help you connect with your target audiences through proven, segmented marketing campaigns, engaging design, compelling messaging and powerful analytics.
For independent hotels and serviced apartments, time and cost control are constant pressures. Collaborating with us eases those pressures. We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.
We believe in the overall strategy, including in-depth analytics and forecasting. Yield management denotes the actual price optimization part. Revenue management helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth.
One of the primary hotel marketing strategies for distributing your hotel sales online is Digital Marketing technique. This is one of the effective tasks through which you can drive qualified hotel experts and this, in turn, brings you the best outcomes and ROI for your hotel website.
SEO – Search Engine Optimization
SEM – Search Engine Marketing
Retargeting & Remarketing
SMM – Social Media Marketing
Branding & Positioning